Ângela Fernandes is a communication and visual merchandising coordinator. She has a degree in artistic studies from the Faculdade de Letras da Universidad de Lisboa (FLUL) and for several years she has been a trainer and consultant in visual merchandising. She has developed training programmes and strategies for some of the world’s leading brands, including Leroy Merlin, Adidas, Intermarché and Marks & Spencer, and is author of the book “Visual Merchandising–Sedução no Retalho” (“Visual Merchandising–Seduction in Retail”).